Our Story

We are a dusty bunch of vertically-obsessed bikers, climbers, hikers, skiers and trail runners, with a desire to connect like-minded females with the right gear to help them go further and faster in the outdoors.

A gap in the market exists between the many brands producing female-specific sports gear and the increasing numbers of women participating in outdoor and mountain sports. The product is there, the audience is there – but no central point to connect the two currently exists.

By providing jargon-free, entertaining, informed and personalised advice and reviews, Pretty Gritty aims to bridge that gap.

Whether you’re motivated by size, cut, colour, price or technical features, Pretty Gritty will connect you with exciting, legitimate and relevant products from the world’s most progressive and innovative outdoor brands.

If you’re looking for information on a particular product, then get in touch and we’ll source it and review it on your behalf.