Having a ‘mission’ sounds a tad grand, so we settled on calling it a vision instead. Outlining our vision is imperative as it gives us direction, focus and motivation. By providing us with both a goal and a basecamp, it keeps us simultaneously grounded while moving forwards.
The vision for Pretty Gritty is threefold:
- To connect women to adventure via a trusted resource
- To educate through shared knowledge and experience
- To encourage a healthy, informed, responsible and supportive community
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